HOTEL CHAIN DEVELOPMENT PIPELINES IN AFRICA, 2013

HOTEL CHAIN DEVELOPMENT PIPELINES IN AFRICA, 2013

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Welcome to our 5th annual survey of the international hotel chains’ development intentions and
activities in Africa. Based on information supplied by the chains themselves in January 2013,
this research tracks signed and confirmed deals in the 54 countries of Africa. We are aware that
many other deals are being discussed (and we are proud to be working on many of them!), and
we will include them in future surveys just as soon as the ink is dry.
We are immensely grateful to all of the hotel chains who continue to support this research. We
are really pleased to see new hotel chains such as Dusit and Fairmont entering the African hotel
market this year, as well as several new brands from the existing chains – Hilton Garden Inn,
Campanile, easyHotel and Hyatt Place, amongst others.
This year’s survey is based on the contributions from 29 hotel groups with 59 brands between
them. We were not able to obtain data from several South Africa-based groups who have
previously contributed, and have rebased the historic data accordingly. In any event, previous
surveys have proved that the regional chains are slow at international expansion, and it is the
international chains who lead the way, with the top six slots held by the European and American
global players.

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